It immediately flags strategies that are focused on only one or the other. This framework, created by Kim and Mauborgne, drives you to consider each of the four actions – eliminate, reduce, raise and create – that are essential to unlocking a new blue ocean that achieves both differentiation and low cost. The Strategy Canvas is complemented by the Eliminate-Reduce-Raise-Create (ERRC) Grid that helps you formulate your To-Be strategy. Visualize the Eliminate – Reduce – Raise – Create Grid. Discover how the approach consistently opens your eyes to strategic realities and unlocks your creativity to break away from the competition. Start by listing your industry’s key competing factors along the horizontal axis and plotting your and your competitors’ offering levels across the vertical axis to gain keen insight into the strategic profiles or value curves of your industry.
Based on the Blue Ocean Strategy approach developed by Kim and Mauborgne, the Strategy Canvas app lets you draw and focus on the big picture first.
Managers often crunch numbers instead of developing a clear strategic picture first.
Create your strategy canvas to analyze your strategic landscape.
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